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Grow your revenue
…with a strong social media presence
The Trigger Growth Process
Depending on what industry you are in and what you are offering the process will vary.
During our strategy workshops we will uncover the most valuable customer acquisition channels and decide on strategies to grow your company in the fastest and most cost effective way.
Assess and Amplify
Analyze what you are doing right, what works, and how this can be amplified using our frameworks. We analyze your social media profiles, ad campaigns, and your website.
Acquisition strategy
Customer acquisition strategy. We will carry out a workshop with your marketing specialists where we decide which channels to focus on.
Audience targeting
Using the most cutting edge features and tools of the acquisition channels we do advanced audience targeting.
Content calendar
Using methods borrowed from SEO keyword research we identify what content your audience is longing for. In collaboation with your marketing specialists we set up a Social media content calendar
Blog post calendar
Together with your marketing specialists we also define how your on page SEO should improve and what content you should publish at what times.
SEO Audit
After several workshops focused on acquisition channels with short term effect we open our scope to Search Engine Optimization (SEO). SEO an important part of a healthy long term marketing strategy.
New Traffic Channels
Acquisition channel experimentation is part of every growth hackers tool belt. At trigger growth we constantly monitor new platforms for traffic potential. When we see a fit for a client we make a workshop around this channel and develop a strategy for using it.
Get more sales
After getting substantial amount of traffic to our clients’ domains we look at how the traffic can be activated and potentially turned into customers, subscribers, leads etc. depending on the overall strategy.
Happy customers sell for you
Part of our growth strategy is to get referrals from existing customers. Referrals are essential for any viral growth. We use special tools for achieving viral loops. What strategy to apply is identified through experimentation.
We look for outliers
Outliers can inspire new improvements
Outliers tell us what to look for
Fit betweent audience and chosen post type.
Maybe your audience loves videos.
What time to publish new posts
We enable you to create value for your customers
Our content model
Formulate
Goal
- Who is the target audience?
- What do we want them to do?
Watch video, Buy product, Get to know us (Post engagement) etc.
Metrics
Reach, Likes, Clicks, Leads
Channels
Facebook, Linkedin, Chat, Twitter, Instagram, Reddit, Quora etc.
Evaluate
Value
Is this valuable for our chosen audience?
Know
Will this piece of content make our audience more familier with us?
Like
Will our audience like us more after seeing this?
Trust
Does this piece of content make us more trustworthy in the eyes of our audience
Execute
Outline content
Write copy
Add teaser and call to action
Add special growth mechanisms
Schedule when the post for publication
Monitor
Look for outliers
- Positive
If the post shows high CTR/ROAS, increase or add ad budget
High engagement rate - Negative
Any negative reactions
Flagging, reporting, sad reaction, angry reaction
Negative comments
What can we learn from interactions or lack thereof?
Adjust content for ongoing success
A piece of content can potentially create value for years. It is important to monitor it improve it when needed.
Posts on Facebook can accumulate comments, likes, and shares over time. It is important to monitor which pieces of content has viral potential and boost them even months after initial publication.
Contact us
Let’s chat. We can help you drive sales.