Use these AI photo editing apps for your e-commerce site

There’s no doubt about the impact beautiful photos have on conversion rates in almost any industry. Having great photos can mean the difference between not having your house rented on Airbnb or your products not being sold on your e-commerce website.

This is pretty much common sense. However, many websites still use unattractive images without any professional editing, and some even use low-resolution images.

No, I’m not saying this is how it is with your website, but there’s still a great opportunity to create better photos in a way that is both faster and more cost-efficient.

In the last couple of years, new software based on artificial intelligence has made it incredibly fast and almost free of charge to edit and enhance images.

There are even new technologies that, previously, only existed in science fiction movies. Now, you’re able to take a low-resolution image and use artificial intelligence to upscale it to a higher resolution, basically inventing pixels that weren’t there before.

I will provide you a list of some of the technologies we have tried and tested and give you a brief description of each so you can get a better overview of which might be an interesting solution for your use case.

Gigapizel AI - Topaz Labs

Gigapizel AI will take any image you have on your computer and upscale it to a higher resolution, preserving most of the details in the original image.

Naturally, it won’t be able to keep 100 percent of the details, since it would be impossible to guess what was not captured in the picture. However, you will get a very close approximation that will, in most cases, blow you away.

You can upscale images up to six times from the original.

Example:

A great feature with this app is that it allows you to process images in bulk, so if you have a folder of images on your computer, you can process the entire folder automatically.

The only downside is that you have to renew your license every year to keep getting updates to the built-in AI model.

Sharpen AI - Topaz Labs

If you have images from your customers that you want to use in your marketing efforts, such as Instagram images, which customers have allowed you to use, they might not be of the best quality. However, with the Sharpen AI tool, you will be able to make what was previously a blurry or shaky image into a sharp image, ready for use in your marketing content.

Example:

Remove.bg

If you are doing product images where you want to remove the background, you might be familiar with the slow process of doing it manually in Photoshop, or even outsourcing it to low-cost photo retouching agencies.

A more efficient way to remove the background is to use artificial intelligence. There are many different services that provide this solution and one of them is called remove.bg.

Example:

They have apps and APIs making it really easy for you to integrate it into your workflow.

Luminar Neo

Luminar Neo has AI-powered features such as Sky Enhancer, Bokeh AI, Skin AI, Sky Replacement, and foreground/background manipulation.

These tools help produce vibrant, professional-looking images that are eye-catching and attractive.

Quick and easy to use, Luminar Neo is a great choice for webshop owners who want to showcase their products in the best light possible.

Generate artwork with AI

In addition to enhancing real photos, today, you can even generate images from text. It is a field that is constantly evolving. With the right prompting, you can get some jaw-dropping results, but it seems like it is a bit hit or miss.

If you are looking to explore generative art, I would recommend checking out Midjourney. It is a bit hard to get started because you have to learn the ins and outs of using the chat app Discord first. This is because the only way you can interface with the Midjourney image-generating bot is their Discord.

After that, you will have to learn how to prompt the bot for the most optimal results. This is a whole skill of its own called prompt engineering.

This is an area that will continue to evolve in the coming years, and I wouldn't be surprised if we will start to see more mainstream usage of ai artwork.

Another thing you might want to consider if you look into this is the question of intellectual property rights of the generated art. This is a very complex topic, so be sure to do your own research before launching global ad campaigns using AI-generated art.

Use photo retouching expert

In some cases, you might want some photos to really stand out. In those cases, we would always recommend using real photo retouching experts.

If you are looking to collaborate on photo projects, we always recommend working with one particular highly skilled photographer.

Conclusion

If you are curious about how you can incorporate artificial intelligence-based tools in your workflow and how they can be integrated with your current webshop, please reach out to us and we will be happy to help you.

Airbnb found out early on that photos can be the deciding factor for a customer. You can take advantage of the many modern tools already available today and start seeing the benefits to your bottom line.