Google Analytics launched 15 years ago this month and is one of the most popular analytics systems in the world. Over 84% of websites with analytics tracking installed use it!
Recently a brand-new version of Google Analytics was launched: Google Analytics 4, which was known as App+Web when it was in beta mode.
Google is touting it as an intelligent version of Analytics, which will not only look at what your visitors are doing, but what they will do in the future.
Join us as we look at Google Analytics 4, who the changes will impact and what you need to do to implement the new functionality on your website.
These changes will impact anyone who uses Google Analytics on their website or is planning to use it in the future.
If you use Google Ads, these changes will impact you there too.
The new Google Analytics also gives businesses more control over data deletion, meaning they can comply with ‘the right to be forgotten’ requests efficiently.
The update was brought in to accommodate the phase-out of third-party cookies, which Google has pledged to remove from its systems over the next two years.
As the removal of third-party cookies means less data will be available, Google is starting to rely on machine learning to provide information to users.
There are not a lot of reports available on Google Analytics 4 just yet, but the amount of data available will grow over the months to come.
When you set up a new property moving forward, Google Analytics 4 will be the default option. The old system will continue to be available. We recommend you set up both types and run them together, especially while you are getting used to the terminology used by Google Analytics 4.
If you want to start using Google Analytics 4 right away, all you need to do is create a new property in your admin settings, selecting ‘apps and web’. You can use the existing tag on your website or set up a new one.
There is no news on when the old system (also known as Universal Analytics) will be sunsetted. Still, by 2022 when third-party cookies are phased out, a lot of the reports currently provided will no longer be accurate.
So, get Google Analytics 4 set up, have a click around, and see how you can use it to refine your reporting and supercharge your return on investment!
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