Rackhosting is a Cloud Hosting company based in Denmark. Since their launch in 1998, they been known for their superior performance and customer support.  Today, Rackhosting powers hundreds of websites from Denmark and abroad.

Rackhosting came to us with goals of getting more leads from their website, and to use their website as part of their outbound sales process.

Over the course of a couple of months, in collaboration with Rackhosting, we identified opportunities for growing their traffic and conversion rate.

visitors
from search

value
of traffic

higher 
search rankings

more
visits

The solution was a restructuring of their product naming, new web design, and a website rebuilt from scratch.

We built the new website with individual landing pages for each service offering and made a URL structure that would create strong topical relevance for each of their main service categories hosting, office software, and security.

Along with the new landing pages, we also restructured the blog URLs, merged two blog systems, and made internal links to the product pages.

Rackhosting also does social selling on Linkedin and Facebook. Therefore we created custom social share images to improve the appearance of shared links and to improve the click-through rates from social media.

longer
session duration

more
time on page

lower
Bounce Rate

We are happy with the fact that our client has told us that their amount of organic leads has grown significantly and that they have seen more business from their website than before.

Update half a year later. The growth has continued steadily.

The value of the traffic, as estimated based on the price for equivalent ads is now up by 141 times the value of the traffic before launching the website.