Rackhosting - High performing hosting company

Rackhosting is a Danish hosting provider. They offer high performance servers for enterprise level solutions.

Rackhosting is a Cloud Hosting company based in Denmark. Since their launch in 1998, they been known for their superior performance and customer support. Today, Rackhosting powers hundreds of websites from Denmark and abroad.

Rackhosting came to us with goals of getting more leads from their website, and to use their website as part of their outbound sales process.

Over the course of a couple of months, in collaboration with Rackhosting, we identified opportunities for growing their traffic and conversion rate.

Web Design

Web Development

User Experience

Wireframing

Visit Website

More Website Visitors

visitors
from search

24x

value
of traffic

higher
search rankings

more
visits

* The numbers on this page are based on estimates from Ahrefs and user statistics from Google Analytics.
All numbers are shared with prior approval from our client Rackhosting.

The solution was a restructuring of their product naming, new web design, and a website rebuilt from scratch.

We built the new website with individual landing pages for each service offering and made a URL structure that would create strong topical relevance for each of their main service categories hosting, office software, and security.

Along with the new landing pages, we also restructured the blog URLs, merged two blog systems, and made internal links to the product pages.

Rackhosting also does social selling on Linkedin and Facebook. Therefore we created custom social share images to improve the appearance of shared links and to improve the click-through rates from social media.

"Trigger Growth has a large share of the credit for Rackhosting’s growth on the customer-side from mid-2019 onwards. Kim is an extremely skilled digital craftsman, and also a competent partner in strategy and PM.

Can only give Trigger Growth the warmest recommendations, and look forward to a profitable collaboration in the future."

Philip Hegaard
Sales and Marketing Manager at Rackhosting

Improved User Experience

longer
session duration

more
time on page

lower
Bounce Rate

* The numbers on this page are based on estimates from Ahrefs and user statistics from Google Analytics.
All numbers are shared with prior approval from our client Rackhosting.

We are happy with the fact that our client has told us that their amount of organic leads has grown significantly and that they have seen more business from their website than before.

Update half a year later. The growth has continued steadily.

The value of the traffic, as estimated based on the price for equivalent ads is now up by 141 times the value of the traffic before launching the website.

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